Business Simulation Lab
Executive Decision-Making · Financial Strategy · Risk Management
Run the company.
Survive the market.
You are the executive management team of Vertex Consumer Products Ltd. Over four quarters, you will make strategic decisions while responding to unexpected market events. Every decision affects profitability, liquidity, working capital, leverage, growth and your final CEO performance score.
Vertex Consumer Products Ltd.
A fictional mid-sized consumer products company entering a period of growth, competition and financial uncertainty.
Market Intelligence
Q1 IntelligenceConsumer demand is strengthening. Management must decide how aggressively to pursue growth while protecting liquidity.
Executive Decision Center
Decision RequiredDemand is accelerating
Market demand is expected to increase significantly. Management must decide whether to invest, market aggressively or protect immediate profitability.
A competitor starts a price war
Your main competitor has reduced prices by 8%. You must decide whether to follow, differentiate or reposition.
Customers are paying more slowly
Accounts receivable are rising and cash conversion is deteriorating. Management must decide how to respond.
A major expansion opportunity appears
Management can launch a new product line, acquire a smaller competitor or preserve cash and strengthen the balance sheet.
Board Performance Review
Four-quarter business simulation completed.
Financial Intelligence
Live| Revenue | $0 |
| Cost of Sales | $0 |
| Gross Profit | $0 |
| Operating Expenses | $0 |
| Interest Expense | $0 |
| Tax | $0 |
| Net Profit | $0 |
| Assets | Amount |
|---|---|
| Cash | $180K |
| Accounts Receivable | $100K |
| Inventory | $120K |
| Property & Equipment | $250K |
| Total Assets | $650K |
| Liabilities & Equity | |
| Debt | $150K |
| Shareholders’ Equity | $500K |
| Operating Cash Flow | $0 |
| Investing Cash Flow | $0 |
| Financing Cash Flow | $0 |
| Net Cash Movement | $0 |
| Closing Cash | $180K |
Quarterly Performance
Profit TrendCEO Performance
Management AnalyticsExecutive Decision Log
HistoryEvent Intelligence Log
Dynamic EventsThe simulation engine is monitoring market conditions.